An event or a celebration is a quick and easy way to drum up interest at your hotel. It gets the guests excited and can even bring in outside attention in a positive way.

So, in this article, we will be looking at 4 upcoming unofficially celebrated holidays or occasions that you could celebrate to promote your hotel and its facilities.

Each of these “holidays” (and we use the term loosely) provides an opportunity to market and showcase your facilities and services to a new demographic of people.

1. National Waffle Day

National Waffle Day is a day marked in the US, which falls on the 24th of August. This is apparently different from International Waffle Day, which is on the 25th of March.

This day is supposed to exist to appreciate the goodness that is waffles. People are encouraged to make, eat, and share waffles on this day.

This day is the perfect opportunity to promote waffles at your restaurants. You can also use social media to spread news about this promotion.

You could also open the doors to locals and make an event out of it. It’s a relatively cheap and wholesome way to drum up some interest.

2. Women’s Equality Day

This next one is a bit more serious and more worthwhile. It is also a lot more official than most others on this list. Women’s Equality Day is celebrated on the 26th of August every year.

The day is meant to celebrate the day the US Congress granted them the ability to vote. This day is celebrated globally as a major step in women’s rights.

This presents you and your hotel a great opportunity to show some appreciation to the wonderful women who are at your establishment, both as guests and staff.

Offering special packages for guests to commemorate the day is a great way to celebrate it. Additionally, providing some support for the female staff you have is equally important.

3. National Red Wine Day

National Red Wine Day - yes, it is a thing - is a day to celebrate red wine and all things red wine related. Apparently, red wine lovers from all over the world celebrate the day with a glass (or more) of their favorite red wine.

What a day like this offers you and your hotel is the chance to create an event that appeals to couples and or parents. A romantic dinner and red wine are a classic pairing after all.

An additional option you can offer is perhaps daycare or adult supervision for kids while their parents have a nice night together. It should be noted that it is common to see parents returning to hotels where their kids had a good time.

This day also gives you a chance to showcase and promote your wine selection.

4. National Beach Day

This last one somewhat depends on whether you have a beach near your establishment or if you have access to one.

National Beach Day is an unofficial holiday created to celebrate beaches and how beautiful and fun they are. The day is celebrated on the 30th of August.

This is a great opportunity to promote the watersports you offer, along with any excursions to nearby beaches. This is also a great chance to set up a barbecue feast on the beach for guests.

National Beach Day goes well with the idea of the ultimate fun holiday and celebration of natural beauty.

These are just some of the lesser known and less official “holidays” that you and your establishment can use as a pretext for promotions and events to market yourselves.

Speaking of marketing your establishment to guests, let us introduce you to one of the easiest ways to do so; TripKit.

TripKit is our easy-to-learn, easy-to-use, highly-customizable digital concierge app.

It is designed with features to make it easy for guests to learn about your services and facilities. These include a main page with new offers and promotions, an interactive map to view your establishment and its various locations through, and a complete list of your restaurant menus, etc.

If you’d like to learn more about TripKit, please head on over to our website.

We invite smaller hotels to try the base version of TripKit at an affordable price, while larger hotels have the option of getting a white label version of the app, which they can customize to their liking.