Earth Day is a globally observed day that marks the beginning of the modern environmental movement in 1970. It is celebrated in various ways around the world, including planting trees, starting recycling initiatives, and so on.
In the modern world where environmentally friendly practices are very much in vogue right now. People have become more environmentally conscious for moral and economical reasons. As such, most modern companies believe that opting for environmentally friendly options and showing that they care about the environment is the profitable thing to do.
And that nicely brings us back to Earth Day. It is a big day for environmentalism around the world and would bring a lot of positive attention to your hotel should you take part in the celebrations. The more earnestly and meaningfully you engage, the better the reception.
So, let’s take a look at 5 ways you can celebrate Earth Day at your hotel.
1. Social Media Marketing
The easiest and first thing you can do to celebrate Earth Day is to work with your marketing team on a special social media campaign.
The posts you make can include facts about our planet and its natural life, beautiful photos of your local area or your resort itself, promotional posts highlighting some of the environmentally friendly initiatives you may already be implementing, and promotions for any Earth Day celebrations you might be planning.
These posts can be used to draw the attention of guests and potential guests to you. You can frame it like you are offering them a chance to take part in a celebration.
2. In-House Decorations
Another simple way to build hype for Earth Day and to catch people’s eyes is to decorate your hotel according to the theme.
You could try using more greens and blues, along decorations that incorporate plants and flowers. Decorations made from recycled objects might also be a hit amongst the environmentally conscious crowd.
However, it is important to note that if the decorations you have appear to be too expensive or environmentally unfriendly, you might receive criticism from the very people you are seeking to appeal to.
3. Promoting Tours and Excursions
What better time is there to showcase the beautiful scenery of your local area than a day that celebrates the natural beauty of the Earth?
Taking advantage of the mood around the time, you could offer discounts or special offers for the different tours and excursions you might provide. This could make these packages a lot more enticing to folks who might usually not have the confidence to commit to a new experience at its full price. Tying the excursions to Earth Day AND offering a discount is a good way to get on their radar.
You can promote your tours and excursions using social media as well. The reach is infinitely greater there.
4. Implement Green Initiatives
This next one is the most long-term way to celebrate Earth Day. In fact, we would say it goes beyond Earth Day itself and deals with your stance on environmentalism. The next idea we have is to implement more green initiatives at your hotel.
Policies such as banning single-use plastic, opting for glassware instead, recycling waste, and generating electricity through renewable energy can bring a lot of positive press to your hotel. It can also make genuine changes towards being more eco-friendly. This is not only ethical but also attracts more eco-friendly guests to your hotel.
So, why not take some time to look into what green initiatives you can implement within budget?
5. Earth Day Event
Last but not least, you could host an event to celebrate Earth Day. /there are many events around the world to celebrate Earth Day. They include clean-up days, music festivals, special dinners, and other social gatherings.
Deciding to host a similar event at your hotel is a great way to draw attention to it. You can make it an Earth Hour event to further draw in the crowds. Events like this are a great way to showcase your hotel and do wonders for marketing.
That being said, due to the ongoing COVID-19 pandemic, it is important to consider social distancing and proper safety protocol.
And there you have it! A list of ways to celebrate Earth Day at your hotel and why it matters.
We will also be throwing in a bonus way: going paperless. By eliminating paper waste, you can make a positive impact on saving the environment. And what better way to go paperless than to go online?
TripKit is our easy-to-learn, easy-to-use, highly customizable, digital concierge app. We enable you to display all that your hotel has to offer online through your own app for your guests to browse through and make bookings through. We come with an array of user-friendly features that help both your guests and staff.
So, go green! Eliminate paper waste! Try TripKit! Visit our website today!