We live in a global world unlike anything seen before in human history. People from all over the world can travel to almost any other part of the world, finances and pandemic permitting.
Due to all this travel, the need for multilingualism has grown greater over the years. One can never expect what kind of guest might walk in through the door.
This article is going to look at some reasons why multilingualism is important to modern hospitality.
Making Guests Feel Welcome
Making guests feel welcome at your establishment is a very important aspect of hospitality. One of the easiest ways to do this is to communicate with them in their own language.
When guests are spoken to in the language of their choice, they feel respected and more welcome. In fact, the ease of communication tends to help them relax and enjoy their time on holiday more.
If it is not feasible to have staff that knows multiple languages, there are also digital tools that can assist in communicating.
Miscommunications between guests and staff are among the top reasons for guest dissatisfaction. Often, this miscommunication arises due to a language barrier.
By incorporating multilingualism to your establishment, you take steps to avoid this type of miscommunication. Both your guests and staff can rest easier knowing that they aren’t misunderstanding each other.
Avoiding miscommunication is especially important when dealing with bookings, food orders, and reservations.
Marketing Yourself Better
Another area in which multilingual support can help is in marketing.
Being able to perfectly convey your message is very important when marketing products or services. As such, having the message go out in multiple languages can help ensure that it is understood by as wide a range of guests as possible.
When you incorporate multilingual support, you can market any new product or service or facility you wish in the language of your choice to your guests in the language of their choice.
Breaking into New Markets
As mentioned before, we now live in a massively globalized world. Sometimes, the only thing stopping someone from traveling to your establishment is them not being informed about it.
With multilingual support, it becomes easy to break into new markets. Online or offline, advertising in a market in its local language can take you further than simply going for English. Even highly recognized brands such as Coca Cola incorporate multilingual support.
Making your name known in multiple markets is the first step towards increasing the number of guests and their diversity.
That’s just a few ways in which multilingual support can be helpful to your hospitality establishment. Additionally, since we live in a digital age, there are digital tools that can greatly help bridge that gap.
TripKit is one of those tools. TripKit is our easy-to-learn, easy-to-use, highly customizable digital concierge app. It empowers your guests and staff by preventing communication issues and streamlining bookings/service requests. And yes, it does feature multilingual support.
If you’d like to learn more about TripKit, please head on over to our website.
We invite smaller hotels to try the base version of TripKit at an affordable price, while larger hotels have the option of getting a white label version of the app, which they can customize to their liking.