The modern world has been a great boon to many an industry, hospitality chief among them. Ease of global travel has made geographical barriers to tourism a minor inconvenience. Almost anyone from any part of the world can conceivably travel to any other part, provided they can afford it.
That being said, one barrier to travel and tourism that still persists is the language barrier. There are over 7000 officially recognized languages in the world being spoken by over 7 billion people. That’s a lot of potential customers your hotel could miss on for the simple reason that they cannot understand the great deal you’re offering.
The way to overcome this language and communication barrier is to provide multilingual customer service at your hotel, resort, guesthouse, or other establishment. This article will take a look at the benefits investing in multilingual support can bring you and your establishment.
1. Reaching More Markets
The first and most obvious benefit of multilingual customer service is being able to reach additional markets.
Your advertising content being able to penetrate foreign markets greatly increases your chances of reaching many individuals or families who would be willing to travel to your destination for their holidays. The greater their understanding of what you offer, the more likely they will seriously consider it. Especially if you go the extra mile and address them in their own language.
Becoming a known name in a foreign market is all too possible when you incorporate multilingual customer service.
2. Builds Trust and Loyalty
People want to feel like they matter. They want to feel like they are listened to and cared for in unique ways that are special to them. In the hospitality industry, giving people this feeling of being cared is vital.
When you and your staff are able to communicate with your guests in their own language, it goes a long way towards making the guest feel cared for and like they matter. It can be a very good way to make a first impression and a very solid foundation on which a relationship can be built.
Over time, the trust you build with your guests through speaking to them on their terms can translate to loyalty, making them return customers.
3. Helps You Stand Out
The decision made by any guest to stay at your hotel is not only a cold and calculated financial choice. Their emotions also influence this decision. As such, you ideally want to stand out in the minds of your guests or potential guests.
We’ve already mentioned that multilingual customer service helps create trust and loyalty amongst your guests. This trust and loyalty can definitely help you stand out when the same guest is looking to stay in your local area again.
In business, any edge to help you stand out from your competition is very much in demand. We are still seeing the hospitality industry at large integrating multilingual support digitally. Now is the perfect time to implement it at your establishment and stand out from the rest who are still figuring out if they should.
4. Vastly Improves Communication
The effects of multilingual customer service can be felt by your guests and your staff as well.
For one thing, it allows your staff to convey exactly what they want to your customers without anything lost in translation. This is helpful when promoting new offers or upselling to guests.
Better understanding also means less mistakes, which positively impacts customer satisfaction. It also allows for more efficient communication, which also does the same.
Now that you’ve reached this point in the article, we hope we were able to convey just how important investing in multilingual customer service is. Luckily, it has become that much easier to incorporate multilingual support into your establishment’s online presence.
One of the best ways to do it is through our app, TripKit.
TripKit is our easy-to-learn, easy-to-use digital concierge app. It lets you display all the services and facilities you offer guests so that they may browse through it all through the convenience of their smartphones. And yes, it will be in their own language. TripKit also features multilingual support for most major languages.
If we’ve caught your eye, please head on over to our website and see what TripKit can do for your hospitality establishment.